About Joanna Bookkeeping
Accounting Support for Ambitious Business Owners Who Want Clarity, Confidence & Control.
Hey! I’m Joanna. An entrepreneur and founder of Joanna Bookkeeping.
Hey! I’m Joanna – entrepreneur, accountant, and founder of Joanna Bookkeeping.
I started my own business because freedom matters deeply to me. The freedom to choose how I work, when I work, and the kind of impact I want to make.
And if you’re here, chances are your version of freedom matters to you too.
For you, freedom might look like:
- Achieving financial security
- Creating a healthier work–life balance
- Having more control over the direction of your business
- Turning your ideas into something meaningful
- Scaling a business that supports the life you want
Whatever your dream version of freedom is, we both want the same thing:
A business that feels empowering, fulfilling, and worth the effort.
But let’s be honest – running a business isn’t easy.
When you don’t have the right support, it can feel overwhelming. Especially when no one in your circle has “done it before” or understands what you’re struggling with.
And that’s exactly why Joanna Bookkeeping exists.
I’ve always dreamt about having my own business. Being free has always been my goal. Working for someone else takes that freedom away from me.
Your understanding of freedom can be completely different to mine.
- Maybe you created or want to create your own business because you want to have a financial freedom.
- Maybe you want to be in a control of creating a better work-life balance.
- Maybe not having an influence on a direction of a business in which you’re currently working is demotivating for you.
- Maybe you have big ideas and want to change the world.
Whatever motivations and reasons you have behind embarking on an entrepreneurial journey, we both want the same – live a life that is our dream and is defined by us.
We’re Not Just Accountants - We’re Strategic Partners
For many business owners, running a business doesn’t feel empowering at all. It feels like drowning.
You’re managing everything yourself…
You’re chasing admin…
Your cash flow feels unpredictable…
Your books feel messy…
And decisions often feel like guesswork.
You’re stuck firefighting instead of growing and that’s exhausting.
We’re here to change that.
With years of experience supporting ambitious business owners, we’ve seen the same pattern again and again:
When you don’t have the right financial systems, you lose time, energy, visibility, and momentum.
So we help you reclaim control.
We build systems and processes that actually support you.
We streamline your bookkeeping and accounting.
We give you real-time clarity through clean data and clear reporting.
We help you understand the numbers so you can make smart, confident decisions.
From Direct Debit setup to KPI tracking, cash flow forecasting, and Xero migration – we simplify the complex so you can focus on what actually grows your business.
Instead of feeling reactive and overwhelmed, you’ll operate from a place of clarity and control.
Your business will feel lighter. Your processes will feel easier. And you will feel more confident, focused, and free.
Imagine waking up feeling excited, not anxious.
Knowing your numbers.
Seeing progress.
Feeling proud of the business you’re building and the life it enables.
This is what we help you create.
Running a business can be challenging. And if you don’t have anyone in your family or amongst your friends who’s successfully done this before, doing it on your own can feel almost impossible.
Joanna Bookkeeping is much more than just an accounting and bookkeeping practice.
We’re passionate about business. Accounting and bookkeeping are an integral part of running a business, but they form a bigger picture with all other areas.
If you want to run a successful business that will create the life of your dreams, you need to include both accounting and bookkeeping. I’ve seen it too often when poor accounting led to poor decisions. Don’t make the same mistake.
As a business owner, I’ve tested lots of things myself and I share these things with you via blog articles, social media or newsletter, so you can easily implement them in your own business. They cover accounting areas explained in a jargon-free language but also other business areas.
Because as accountants and bookkeepers at Joanna Bookkeeping we work with other businesses, we’ve also witnessed and tested things through our work. This significantly expands our knowledge which we can then use to help next business owners that come to us. This could be you.
Do we make money from our accounting and bookkeeping services? Yes. This is a business and for a business to survive and for us to help you, we need to sell and we need to be profitable. But we also provide plenty of free resources, so make sure you regularly visit our website and sign up to our newsletter.
6 things to know about Joanna Bookkeeping, Oxford-based accounting Practice
1.
We Help Businesses Owners Enjoy Their Business Again
We do that by being passionate about the accounting and bookkeeping services we provide but also by offering free materials. Whether you are our current client, are still thinking about working with us or not looking for a professional accountant or a bookkeeper yet, make sure you regularly check our blog, social media and join our newsletter. If you want practical, jargon-free advice you can actually use, stick with us.
We do that by being passionate about the accounting and bookkeeping services we provide but also by offering free materials. Whether you are our current client, are still thinking about working with us or not looking for a professional accountant or a bookkeeper yet, make sure you regularly check our blog, social media and join our newsletter. We can’t talk to everyone who visists our website individually and these are the ways we can share our knowledge and experience with you to help you thrive and enjoy your business journey.
2.
We Believe What You Have To Offer To The World Is Unique
There’s no other business and business owner like you. You may be selling flowers just like another shop on the corner but your energy, passion, the way you work and your motivations are different. And there’s plenty of space for everyone, so never give up thinking whatever you want to do has already been done.
3.
We Embrace Change & Improvement
We never sit still. We’re open to improve our services and are always on the lookout for helpful solutions. It can be something specific to our clients or something that can help other businesses as well. Make sure you always follow our blog because we share our discoveries and helpful tips there.
4.
We’re Not For Everyone – And That’s a Good Thing
We work with aspiring business owners and those that understand the importance of accounting and the invaluable benefits that come from working with professional and qualified accountants and bookkeepers. We’re friendly (book a call with us to find out), have a sense of humour and love tasty food. If you’re looking for an accountant or bookkeeper with who you’ll be able to have a chat about how your business is doing and how we can help, we can be your perfect match.
We work best with business owners who value clarity, partnership, and growth. People who care about doing things properly, not last-minute and those that understand the importance of accounting and the invaluable benefits that come from working with professional and qualified accountants and bookkeepers. We’re friendly (book a call with us to find out), have a sense of humour and love tasty food. If you’re looking for an accountant or bookkeeper with who you’ll be able to have a chat about how your business is doing and how we can help, we can be your perfect match.
5.
We Don’t Tolerate Hate or Disrespect
Whether it’s internally or externally when working with clients. We believe in mutual respect and a business partnership that benefits everyone. We’re open to conversations and feedback and try to constantly improve our services to help our clients. If you think there’s anything that’s not working the way you would expect, please come to us. But we won’t tolerate shaming, bullying and pointing fingers. We’re all grown ups and trying to make our dreams come true, so let’s be kind to each other.
6.
We’re Qualified & Always Learning
Our knowledge of accounting, bookkeeping and tax comes from both practical and formal experience. Rules and regulations change and we never sit still. We make sure that apart from spending time on tasks for our clients, we also invest in our development, so we can be of even greater help. As a member of AAT, Joanna must also comply with CPD requirements to ensure a high level of competence and professionalism.
Licensed and regulated by AAT to provide services in accordance with the licence number 1007106.
Want to See If We’re the Right Fit?
We don’t lock you into long contracts, you can leave with just one month’s notice. Because we believe in earning your trust, not trapping you with terms.
If you’re ready to stop firefighting and start growing with clarity, confidence, and control, check if we’re a great fit for each other and let’s have a friendly, no-pressure discovery chat.
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Oxford Office
The Wheelhouse Angel Court
First Floor, Angel Court
81 St Clements St
Oxford
OX4 1AW
- 01865 591952
- joanna@joannabookkeeping.co.uk
